25 October 2012

Pop Zone: The Charlies - Hello Luv

The newest girl group The Charlies, are set to take the United States by storm with their cool blend of pop, R&B and hip-hop, a unique term coined by the group themselves called R&P (Rhythmic Pop). Comprised of three beautiful and talented Icelandic natives; Alma Goodman, Klara Elias and Camilla Stones arrive on the scene fresh off a blistering success in Iceland, where they are the biggest selling girl group, with ten #1 hit singles and three chart topping albums. They've worked with successful producers like Bruno Mars and Phillip Lawrence (Cee-Lo, B.O.B.), The Movement (Jesse McCartney, Justin Bieber) and J.R. Rotem (Jason Derulo, Sean Kingston) and even released a successful mix tape entitled "Start A Fire" just last year. A blend of The Spice Girls with a splash of Fergie sass and a rhythmic sound akin to Beyonce, The Charlies are just what the music scene needs, and they deliver all that and more on their first single "Hello Luv".

Their brazen new single "Hello Luv" was produced by Jukebox (the hitmaker behind Willow Smith's "Whip My Hair") and it features that unclassifiable, distinctive sound that defines what The Charlies are all about. Ripe with inspiration from a wide variety of genres, and the subtle coolness of a big 808 beat, not to mention a chorus that features a banging stylistic rap that will give Nicki Minaj a run for her money, each girl has an opportunity to show off her talents. The visual black-and-white video showcases their expressive style and the attitude that drips over the hints of bay area hyphy influences within the track. With their impeccable harmonic blends and obvious chemistry, The Charlies have a little something for everyone, and "Hello Luv" puts their explosive sound at the forefront in all the best of ways. One thing is for sure, you don’t want to be the last to know about The Charlies! Be sure to check out the video and track for their latest single "Hello Luv" and keep your ears and eyes open for their debut EP due out next month.

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