Video Scope: Britney Spears - ...Baby One More Time

"...Baby One More Time" music video was filmed on 6-8 August 1998 and was directed by Nigel Dick. After being chosen, Dick received criticism from his colleagues about wanting to work with Britney Spears. He responded saying, "It's a great song. I don't know anything about Britney. I never watched The Mickey Mouse Club. She seems like a great kid and she's very enthusiastic, but I just love the song. It's just a great song". The video's original setup was in high contrast to what eventually became the final product. The plan was to have the video in a cartoon-like environment, in a likely attempt to attract the audience of younger children. Britney Spears was unhappy with this, and argued that she wanted her video to reflect the lives of her fans and wanted to set the video in a school. Britney Spears pitched this idea to Dick, and further explained she wanted the video to have dance scenes. The original setting was scrapped and replaced with Spears's concept. Dick's original idea for the wardrobe was jeans and a T-shirt, but during the wardrobe fitting Spears decided to change it for a schoolgirl outfit. Dick said that "Every piece of wardrobe in the video came from Kmart, and I was told at the time not one piece of clothing in the video cost more than $17. On that level, it's real. That probably, in retrospect, is a part of its charm". The knotted shirt design was Spears's idea, she recollects saying, "The outfits looked kind of dorky, so I was like, 'Let's tie up our shirts and be cute'". About the experience of shooting her first music video, Spears said, "It was a wonderful experience. All these people there, working for you. I had my own trailer. It was an amazing experience". The music video was shot at Venice High School, the same school used to film the movie Grease. The video premiered on MTV and other music video stations in November 1998.